Expanding into Amazon US can be a powerful growth move for beauty and wellness brands—but only if the brand is truly ready. Too many companies rush into Amazon without understanding the operational, compliance, and channel implications, leading to pricing issues, listing problems, or long-term account risk. Amazon My Brand offers a no-risk Amazon US Readiness Assessment to help brands make informed decisions before moving forward.

This assessment is designed to answer one critical question: Is your brand prepared to sell on Amazon the right way? We take a structured, objective look at your products, operations, and market fit to determine whether Amazon US is a viable and sustainable channel for your brand.

Our process starts with product and category evaluation. We assess how your products align with Amazon’s requirements, category standards, and buyer expectations. This includes reviewing formulation, packaging, claims, and competitive positioning to identify potential compliance or performance risks early.

Next, we evaluate brand and channel readiness. Amazon is not just another sales outlet—it’s an ecosystem with strict rules around pricing, representation, and seller behavior. We review your current sales channels, pricing structure, and brand controls to ensure Amazon expansion won’t create conflict or undermine existing relationships.

We also examine operational and fulfillment considerations. Inventory flow, lead times, labeling, and logistics all play a role in Amazon success. Our assessment highlights gaps that could affect availability, scalability, or customer experience once products are live.

Importantly, this is not a sales pitch disguised as an audit. The Amazon US Readiness Assessment is informational and low-pressure. Brands receive clear feedback on strengths, risks, and next steps—whether that means moving forward now, addressing specific gaps, or waiting until the business is better positioned.

There is no obligation to proceed after the assessment. Some brands are a strong fit immediately. Others benefit more from refining operations or product strategy before entering the marketplace. Our goal is clarity, not persuasion.

Amazon My Brand believes that long-term success starts with preparation. The no-risk Amazon US Readiness Assessment gives brands the insight they need to protect their products, their reputation, and their future growth. Before you list, sell, or advertise on Amazon US, make sure your brand is truly ready.