Can Manufacturers Sell on Amazon Without a Seller Account?

Many manufacturers assume that selling on Amazon requires opening and operating a Seller Central account. While this is one option, it is not the only path. In fact, manufacturers can sell on Amazon without a seller account, and for many, this approach is more efficient, compliant, and scalable.

Understanding these alternatives can help manufacturers avoid unnecessary complexity and risk.

Why Seller Central Isn’t Always Ideal for Manufacturers

Manufacturers excel at product development, production, and supply chain management. Running an Amazon seller account, however, requires a completely different operational focus. Account health monitoring, policy compliance, advertising management, customer service, returns, and fulfillment coordination all demand constant attention.

For manufacturers, especially those focused on wholesale, B2B, or international distribution, managing Seller Central can divert resources away from core operations. In some cases, manufacturers may also face account rejections, brand verification challenges, or category-level selling restrictions.

Alternative Selling Models for Manufacturers

Manufacturers are not required to own the seller account to sell on Amazon. Many successfully sell through established, policy-compliant sales networks that already operate approved seller accounts. In these models, the network manages the Amazon storefront, listings, pricing strategy, advertising, and customer interactions.

The manufacturer supplies inventory under structured agreements while maintaining control over product quality, production timelines, and approved branding guidelines.

How This Structure Works

When manufacturers sell without a seller account, the authorized sales partner handles the technical and operational responsibilities. Products are listed and sold using compliant selling models, including merchant fulfillment, third-party logistics, or fulfillment services such as FBA or Walmart Fulfillment Services where applicable.

Manufacturers ship products from their own facilities, approved 3PLs, or fulfillment centers using white-label shipping practices to ensure a consistent customer experience.

Benefits for Manufacturers

This approach reduces exposure to policy violations, account suspensions, and operational overhead. It also allows manufacturers to enter or expand within Amazon’s marketplace faster, without the delays and learning curve associated with Seller Central.

Manufacturers gain access to Amazon’s demand while focusing on production efficiency and supply chain performance.

A Compliant Path Forward

Amazon My Brand was built to provide manufacturers with a structured, compliant way to sell on Amazon without operating their own seller account. Our approach emphasizes legitimate selling models, transparency, and long-term scalability.

To see if this model aligns with your manufacturing operation, get started with a free brand evaluation to determine whether our sales network is a fit for accelerating your brand’s performance.